Mastering the Art of Selling Mary Kay Products

Becoming an independent Mary Kay consultant is simple, but it takes time and effort to learn how to sell products effectively. However, with a bit of determination, you can earn a good income and build a career.

Become a Consultant

Step 1: Find an Active Consultant.

Step 1

First, find an active consultant. If you already know someone who is a Mary Kay consultant, ask for their help. If not, you can find someone in your area on the official Mary Kay website.

  • Mary Kay consultants receive additional bonuses for bringing in new people, so most are eager to assist you.
  • To find a consultant, visit the following link: http://www.marykay.ru/ru-RU/_layouts/MaryKayCoreLocator/Locate.aspx. Enter your city or region to see available consultants.
  • Browse through consultant profiles and choose one to work with.

Step 2: Contact Your Consultant.

Step 2

Reach out to your consultant. If you are already acquainted, just contact them directly. If you found a consultant through the website, use the messaging form found in their profile.

  • On the consultant’s page, click the link "Learn how to become a Beauty Consultant."
  • Scroll down and click "Start your business today!" Then fill out the form to contact the consultant.
  • Write to your consultant requesting to sign up. They usually respond within a few days and provide all the necessary information.

Step 3: Order Your Starter Kit.

Step 3

Order your starter kit. It typically costs around 1500 rubles, but there are often sales and promotions that allow you to purchase it for less.

  • The starter kit order is placed through your consultant.
  • The kit includes full-sized products for demonstration, samples, brochures, and DVDs with product information.[1] X Information source

Step 4: Familiarize Yourself with Your Starter Kit.

Step 4

Thoroughly review the materials in your starter kit. It contains instructions, DVDs, CDs, and brochures with helpful tips for selling Mary Kay products.

Step 5: Attend a New Consultant Training Meeting.

Step 5

Attend training meetings for new consultants. Every Mary Kay consultant belongs to a specific group, and you will need to undergo training with your group leader.

  • Keep in mind that you will need to attend several weekly meetings before starting sales.
  • If your leader cannot attend a meeting, they should send a substitute.

Step 6: Get Started!

Step 6

Start working! After completing the training and receiving all materials, you will become a full-fledged Mary Kay consultant. Now all you have to do is start selling.

  • It’s advisable to create your own "inventory" of products. Don’t try to buy everything at once; start with a few items and gradually expand your range as your client base grows.

Key Sales Strategies

Step 1: Distribute Product Samples.

Step 1

Distribute samples. Your starter kit includes samples that you can give to customers or use for product demonstrations. If needed, you can always order additional samples.

  • Samples will help potential customers get acquainted with the products before making a purchase, and demonstrating quality can encourage them to place an order.
  • Be generous but sensible. Don’t give samples to everyone; instead, offer them only to interested customers to increase your chances of making a sale.

Step 2: Host Parties and Workshops.

Step 2

Organize parties and workshops. Invite friends and family to host skincare parties or workshops. Let them bring their friends, and once you have regular clients, ask them to organize something similar for their acquaintances.

  • The format of the party can vary based on the audience. Typically, the consultant demonstrates specific series of Mary Kay products or teaches makeup techniques.

Step 3: Meet Potential Clients One-on-One.

Step 3

Hold personal meetings with potential clients. Once you find an interested customer, offer a free makeover or beauty workshop. In a one-on-one conversation, you can better understand the person’s needs and build trust.

  • In private discussions, talk about the client’s skin condition and needs. Recommend suitable makeup techniques based on face shape and skin tone.

Step 4: Don’t Forget Your Online Presence.

Step 4

Keep your online activity in mind. On the Mary Kay website, you can create a personal page through which your clients can contact you and place orders. Creating personal websites outside the official Mary Kay site is prohibited.

  • Create newsletters for your clients to inform them about new products, promotions, and discounts.
  • It’s also helpful to keep records about your clients (birthdays, previous orders). This will allow you to make personalized recommendations and special offers.

Step 5: Hand Out Catalogs.

Step 5

Leave product catalogs with prospective clients. You can place catalogs in hair salons or beauty parlors. Ensure that your contact information is included in every catalog in case someone wants to place an order.

  • Additionally, you can create postcards, flyers, brochures, or business cards to distribute.
  • Before leaving catalogs in a hair salon or beauty parlor, make sure to get permission from the administrator.

Additional Sales Tips

Step 1: Connect with Your Neighbors.

Step 1

Build connections with your neighbors. To increase sales, you need to communicate more. Talk to your neighbors about Mary Kay products and encourage them to share news.

  • If you have new neighbors, gift them a sample product along with your business card.
  • If you’ve moved, introduce yourself to your neighbors by offering free samples with your business card.

Step 2: Use Fragrance Products.

Step 2

Always carry a bottle of Mary Kay perfume with you. In a group of women, you can use it, and if someone asks about your scent, it’s a great opportunity to talk about the products.

  • Use different fragrances. Someone might appreciate the variety.
  • Carry samples of Mary Kay fragrances, as there’s always a chance someone will be interested.
  • Spritz a handkerchief with perfume and place it in your bag. The scent will transfer to your money and receipts, leaving a pleasant impression of you.

Step 3: Offer Discounts on Items Needing to Sell Fast.

Step 3

Offer discounts on items that need to sell quickly. If you have old stock, take it with you and use it in workshops or presentations. Place them in a basket marked with a discount to attract buyers' attention.

  • Position such baskets in visible locations, such as where you hand out orders to clients.
  • You can take such a basket with you to beauty salons or banks.

Step 4: Turn Any Party into a Mary Kay Event.

Step 4

Organize Mary Kay parties at any events. You don’t need to change the theme or draw attention to yourself, but you can always take the opportunity to connect with new people and talk about your products.

  • Bring small gifts with cosmetics and a few samples. Don’t aim to sell everything at once; instead, introduce the products and engage potential customers.
  • Be careful with the choice of events. It’s best not to showcase products at weddings or funerals.

Step 5: Be Creative with Advertising.

Step 5

Be creative with your advertising. Leave business cards and catalogs wherever possible and appropriate. You can also advertise on television, radio, in newspapers, and online.

  • Bulletin boards and social media are very effective.
  • Leave catalogs in cafes, near ATMs, and in beauty salons, ensuring you have permission.
  • When discarding old catalogs, attach stickers that say, "To receive the latest catalog, call..."
  • You can attach flyers under the windshield wipers of cars in parking lots near your home or stores.

Step 6: Give Clients Gifts.

Step 6

Create pleasant surprises for clients. This is a great way to leave a good impression. Give gifts to loyal clients or provide samples to new clients along with your business card.

  • While leaving tips at restaurants, attach a sample and your business card. Don’t substitute real money with Mary Kay products.
  • Prepare gift baskets with samples and catalogs to leave in company offices or at seminars, especially during coffee breaks.

Step 7: Rewards for Referrals.

Step 7

Offer rewards for referrals. Let your clients know they can receive a gift or discount for bringing in new customers.

  • You can offer a bonus on the next purchase for a certain number of referrals.
  • You could also offer gift certificates to those who bring in five new customers.

Step 8: Offer Additional Services.

Step 8

Don’t limit yourself to just Mary Kay discounts. Periodically offer your clients additional discounts and special promotions.

  • Hold sales on special days, such as a 10% discount on the client’s birthday.
  • Offer free gift wrapping during holidays like New Year’s or International Women’s Day to boost sales.